Training Outlines (Sales/Marketing and Technical Software)
July 27, 2010 12:00 AM
Greetings folks,
After a lot of trial and error (literally), I have developed the following training outlines for Lectora based training. The reason for doing so was to build consistent training and ensure that all major topics are always covered.
I am posting these for two reasons. One: Hopefully they can help others building similar training courses, Two: I would like to request feedback and possibly improve on these outlines. The Sales/Marketing has been tested. The Technical software outline was just built today and hasn't been tested.
Sales/Marketing software training outline
• Intro
- Topics to discuss (one page, point form)
- Product intro
• Product positioning
- How the product fits:
o With our other products
o Within customer’s environment
• Product Comparison
or Why Use the product compared to other options (without using brands)
- Why should our product be used over other products?
- How do we compare to other solutions?
• Verticals
- Recommended target markets (where are we successful, thus far?)
• Who is using our product?
(one page, point form)
- Our current customers
• Benefits to Customers
- Examples of white papers (and/or specific customers)
- Quotes
- Success stories
• Buying Personas
- Whom are you selling to/who are the stakeholders?
- What do each care most about?
• How to prospect for and sell the product
- Questions to ask
- FAQ about product (customers ask)
And how to address these questions
- How to uncover specific problems related to topic product)
- How to present a solution using our product
• Review of lesson
(one page point form)
• Contact Information
(standard single page at end of every lesson)
- How to reach important contacts (channel account manager, technical support, etc.)
• Resources
(standard single page at end of every lesson)
- Repeat of resources discussed earlier – if applicable
- Other resources
- This page is contextually modified for each lesson
• Lesson completed
(standard single page at end of every lesson)
Technical software training outline
• Intro
- Topics to discuss (one page, point form)
- Product overview (one to two pages)
- Knowledge requirements to complete course
- Glossary of technical terms used throughout course
• Technical Details
- How the product works:
o With our other products
o Within customer’s environment
o With other applicable products
• Important Considerations
- IT Management
- Desktop users
- etc.
• Install Product
- Software and Hardware prerequisites
- Installation in text
- SIM:Software simulation(s)
• Basic Software Configuration
- Configuration steps required immediately after initial installation
- Repeat Install, if other associated products need installation
- SIM:Software simulation(s)
• Product tour
- Navigating the product
- Primary features explained
- SIM:Software simulation(s)
• Managing the Product
- Managing product (day to day use)
- Important considerations
- SIM:Software simulation(s)
• Using the Product
- Important considerations
- Examples of typical usage scenarios
• Upgrading the Product
- Important considerations
- SIM:Software simulation(s)
• Uninstall the Product
- Important considerations
- SIM:Software simulation(s)
• Advanced Lessons
(When applicable, examples)
- Command line management options
Working with….
- Networking: WOL (relay), Wired/Wireless, Switches, Cisco, Terminal Server, WSUS
- Working with: Windows Servers, Mac, Linux, Novell
- Virtual Servers
- SIM:Software simulation(s) where applicable
• Common Issues Faced
- SIM:Software simulation(s) where applicable
• Review of lesson
(one page point form)
• Contact Information
(standard single page at end of every lesson)
- How to reach important contacts (channel account manager, technical support, etc.)
• Resources
(standard single page at end of every lesson)
- Repeat of resources discussed earlier – if applicable
- Other resources
- This page is contextually modified for each lesson
• Lesson completed
(standard single page at end of every lesson)
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