I think this is similar to comparing Captivate to Flash. Both programs have strengths and weaknesses. As you've pointed out, Articulate is good for fast clean content, but lacks advanced features. While Lectora can fill in those gaps, it might take some time depending on your experience and project scope. In the end you may be selling your idea based on why using Lectora will be worth the extra time.If you're often feeling boxed into the limitations of Articulate as being too straight forward and lacking advanced customization, then Lectora may be the way to go. However just like Flash, it can sometimes be intimidating to open a new title and only have that blank white screen staring back at you waiting solely on your creative input.You might want to ask this same question at this forum devoted to e-earning
